A local intimate apparel brand, Chaloné has a wealth of product knowledge in lingerie and provides professional lingerie consultation services to consumers who seek to enhance their body shapes & styling. With 22 years of industry know-how, Chaloné understands the anatomy of Asian women and believes in helping them to express their femininity to bring out the best & most nature attributes of each woman. Be as you are. Find what fits you. We believe that lingerie should be an ode to yourself. Don't try to fit in, find what fits you.